How did you come across the book?
I came across the book a few weeks ago at… Strand Bookstore. I’m a business person… an entrepreneur… and marketing is everything… and so, I looked in the column… the row that marketing books were, and I came across this one. And one thing… one of the reasons that I picked this book, as opposed to some of the others… it’s from 2016, and so I wanted something that was fairly current, in light of social media and those types of things. So, yeah…. so I chose this one.
So far, what perspective have you gained form this book?
I think one of the main points is being authentic. In other words, if you say that… in terms of a business… if you present yourself as, or position yourself as being… you know, a person concerned with customer service, providing good customer service… than you need to do it. If you say you provide products on this day, or services on another day, or whatever… than you need to do it. You know… so that’s one of the things about being authentic… if you say you’re going to do something, than do it.
Would you recommend it, and if so, to who and why?
Umm… I would recommend it. I will say… to be honest… some of the stuff I knew, so it’s more so reinforcement for me, because I read this type of stuff… and I have read it for the last 20+ years. But, I would recommend it, and I would recommend it mostly to someone who’s starting out I would say… in business… because marketing is crucial and most people think it’s just about having a product or service, and that’s it… and then everybody will just flock to them because it’s such a great idea, great product or service… but it really is about how people engage or interact with your product or service, or you as a company… and it is about being true, to the brand, true to what you say the company stands for. So, I would recommend it to… uhh… mostly newbies… but anybody can learn!
P.S. This individual is also a writer himself, author of the book Think Outside the Cell: An Entrepreneur’s Guide for the Incarcerated and Formerly Incarcerated.